Vision: The Municipal Tourism Office envisions Bontoc as a municipality with a profitable tourism industry, which showcases and sustains its values, heritage, cultural, and natural beauty.

Mission: To study, develop, preserve and promote cultural and natural attractions of Bontoc through the collaboration of the government, stakeholders, and the community, concurrently minimalizing the negative impacts of tourism.


  1. To sustain our cultural and natural wealth as per local, national or international protocols.
  2. To increase the number of tourist arrivals through promotion and advertisement.
  3. To make tourism as one of the municipality’s major source of income.
  4. Provide excellent visitor experience by having well-trained tourism front liners.
  5. Increase public awareness of the importance of tourism.
  6. Work as a proactive, effective, and efficient team focusing on actions that bring the most return on investment in the most sustainable way.